November 19

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Online Video Value Tips For More Viewers

By Tina Cook

November 19, 2016

production value, television

In the golden, olden days of analogue television, before reality TV, before the proliferation of hundreds of TV channels, there was a magic in television shows. There was a time when TV entertainment shows had you spell bound and weren’t the background noise of your daily chores or your teenager’s homework.  All the great shows had the same secret ingredient – production value.

What’s Production Value?

What’s ‘production value’ and what’s it got to do with your online video? It’s the magic ingredient that will keep eyes glued to your online video.

In my days in the television game, we weren’t allowed to produce programs that were ‘talking heads’. Programs that did the same thing as a radio program were never aired. The TV executives biggest competition then was radio so they didn’t want a radio program. Television is a visual medium so they wanted production value = lots of great visual images, creatively shot and edited to add value to the viewer’s experience.

Brain Rules for Presenters

I came across this slideshow ‘Brain Rules for Presenters’ by Garr Reynolds.

This is a brilliant slideshow by Garr Reynolds with an important message for online video wannabes and business builders (especially if you give PowerPoint presentations.) He quotes from Dr. John Medina’s book ‘Brain Rules’:

“Rule #10 Vision trumps all other senses”
and
“Rule #4 We don’t pay attention to boring things.”

The opposite of boring is interesting. And it gets interesting (and way more fun) when you start being creative.

Everything at Your Finger Tips

You can drop in captions or titles or photos remarkably easily with all the user-friendly premium or free video editing software at our finger tips these days. Not to mention all the phone apps.

Keep Your Viewers Wanting More

Being creative is in every one of us. Just ask yourself, “How can I add more value to my presentation, to my video?” Relax, it’s not about you being on camera, it’s about having fun with getting your message out there in a compelling way, adding lots of visual interest, good content and you’ll keep your audience spell bound and wanting more!

About the author

Tina Cook is a Media Marketing Strategist and Web Designer at tina.media. Tina is a Certified Guerrilla Marketing Coach and Certified Social Media Marketing Consultant.

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  1. I appreciate these tips. I make videos for my students that could use a few boosts like the ones you mention, especially adding captions to highlight the main idea. It would make it easier for them to take notes while I’m talking. Like a digital white board.

    1. Thanks for sharing how you can apply more production value to your videos Sara and, most importantly, how this will benefit your students. Journaling changed my life. So wonderful to see you are sharing this powerful practice with those curious to discover how they can have a deeper understanding too.

    1. Absolutely Ryan, have you discovered Wave.Video yet? There’s a free version but you could get hooked like I did and want more. This is the coolest software especially for making short videos for Social. Hey, love your website and see you are living the dream too!

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